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Our Drive Your Sales magazine contains the latest industry news, category advice, updates on legislation, the latest new products, trade campaigns and all of the tools your store needs to Drive Your Sales.
Sugro UK
Drive Your Sales
Drive Your Sales has been created to help retailers increase profitability whilst improving the appearance of their store. We have provided key information by category which include confectionery chocolate, confectionery sweets, chewing gum, soft drinks & energy, crisps & snacks, biscuits and cereals.
Planograms
We have created a range of planograms created by industry experts to optimise your customer's experience within your store. Implementing these plans can improve the store layout and help increase profitability for your business.
Category Advice
We have created category advice for a broad range of product categories which you should stock. These are proven to increase sales and profitability and are based on the latest advice from industry experts.
Top Products
Guarantee profitability by stocking the Top 20 products from Nielsen product category sales. The Top 20 recommended products account for 35% of all impulse sales, so stock these in a prominent place within your customers eyeline.
New Product Releases
See the latest details of supplier new product releases.
Categories
We have planograms, top products, category advice and the latest news by category. Keep coming back as more categories with be added soon.
Confectionery Chocolate
The world of Confectionery is worth £4.5bn in the UK. Over 26% of Confectionery is bought on impulse.
Confectionery Sweets
The world of Confectionery is worth £1.5bn in the UK, with sales up 5.2% in the past year.
Chewing Gum
The world of Chewing Gum is worth £213m in the UK. Chewing Gum is a highly impulsive category with 40% of purchases driven by seeing Gum instore.
Soft Drinks
The world of Soft Drinks is worth £6.2bn in the UK. Soft Drinks are the biggest impulse category in impulse shops.
Crisps & Snacks
The world of Crisps & Snacks is worth £3.6bn in the last year. Sharing Price-marked packs are the biggest sector at 57% of total independents & Symbols sales.
Biscuits
The Biscuit market is worth £194m in the UK and is growing 0.9% year on year. Biscuits have the highest market penetration of any snack category at 99.8%.
Cereals
In the UK breakfast cereals are eaten once or more times a day by close to 14 million people.
