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S&E (£909M) is the largest segment in Indies & Symbols

Followed by Cola (£479M) and Flav Carbs (£317M)

Sports and Energy are also growing at 7% in Indies & Symbols

Source: NIQ Discover Total Symbols & Indies Total Soft Drinks L52W W.E. 18.01.25

18 Single Serve Sports & Energy Drinks are sold every second in Symbols & Indies in the UK.

Keep your fridges stocked to maximise sales

Source: NIQ Discover Total Symbols & Indies Total Soft Drinks L52W W.E. 18.01.25

Sports & Energy is worth over £2.2bn in the UK .

It is also the fastest growing segment in Soft Drinks
(+28m YoY)

Make sure you have the right range to drive sales

Source: NIQ Discover Total Symbols & Indies Total Soft Drinks L52W W.E. 18.01.25

8 of the top 10 bestselling Single Serve SKUs in Symbols and Indies are a Sports & Energy SKU.

Make sure you stock the best performing SKUs

Source: NIQ Discover Total Symbols & Indies Total Soft Drinks L52W W.E. 18.01.25

96% of S&E NPD sales come from flavoured SKUs

Source: NIQ Discover S&E Single Serve NPD Total Indies & Symbols Sales Value L52W W.E. 18/01/25

Singles deliver 91% of total value in Indies & Symbols

Source: NIQ Discover S&E Serve Sales Value Total Indies & Symbols L52W W.E. 18/01/25