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The Biscuits convenience market is worth £47.1bn in 2023.

Growth is up +4.1% year on year.

Source: Lumina Intelligence, CSF, July 2023

The Top 15 biscuit lines are worth 23% of total biscuit sales.

This is worth £50 million for Symbols and Independents.

Source: Nielsen Symbols & Independents, Value Sales (£), L12W W.E. 29/07/2023

The Flavoured cracker segment contributes to over 38% of savoury biscuit sales.

This is products such as Tuc and Ritz crackers.

Source: Nielsen ScanTrack WE 08/07/23

Nielsen ScanTrack WE 08/07/23, Lumina Intelligence Convenience Tracking Programme, data collected 12WE 30/05/23

Total Coverage including Discounters (FULL TSR) Latest 12 Weeks WE 17th June 2023