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Sports & Energy contributes 69% of Total Soft Drinks value growth in Symbols & Indies

It's the largest segment, worth £1.1bn and more than double the size of the next largest, Cola worth £486m

Source: Nielsen IQ, Total Independents & Symbols, Latest 52wks, W.E 24/1/26

20 Single Serve Sports & Energy Drinks are sold every second in Symbols & Indies in the UK

With the top 10 SKUs being all from 3 key brands: Red Bull, Monster, Lucozade

Source: Nielsen IQ, Total Independents & Symbols, Latest 52wks, W.E 24/1/26

45% Sports & Energy unit sales growth comes from Low & No Sugar Drinks

Now making up 40% of Sports & Energy Sales
(+28m YoY)

Make sure you have the right range to drive sales

Source: Nielsen IQ, Total Independents & Symbols, Latest 52wks, W.E 24/1/26

Flavoured Sports & Energy SKUs contribute to 64% of total S&E unit growth

Accounting for 48% of category value

Source: Nielsen IQ, Total Independents & Symbols, Unit Sales, Latest 52wks, W.E 24/1/26

96% of S&E NPD sales come from flavoured SKUs

Source: NIQ Discover S&E Single Serve NPD Total Indies & Symbols Sales Value L52W W.E. 18/01/25

Singles deliver 91% of total value in Indies & Symbols

Source: NIQ Discover S&E Serve Sales Value Total Indies & Symbols L52W W.E. 18/01/25