Ambient desserts is worth £48m in the convenience channel and has grown +2.8% over the last year, out performing the total market!

Desserts in convenience is in growth +3.2% yoy.

Source: Circana – Convenience GB/IRI all outlets – Ambient Desserts– 52wk Value Sales Jan 2025.

Custard & Rice pudding make up 45% of the Ambient Desserts category

To Share desserts is the largest sub-category in the convenience channel with 45% share.

Source: Circana – Convenience GB/IRI all outlets – Ambient Desserts– 52wk Value Sales Jan 2025.

The category has 83% penetration. Higher than tea, butter and sugar!

84% of convenience shoppers buy ambient desserts throughout the year.

Sources: Kantar WPO.