driveyoursales@sugro.co.uk 01270628728
View Our Latest Issue


In Total GB Soft Drinks value remains in growth at +4.4%.

All channels are seeing growth across value sales, with Convenience Mults seeing a decline in % change YoY.

Source: Nielsen IQ Total GB value and Unit sales MAT and L12W w.e. 24.01.2026

Soft Drinks value growth is +10.2%, driven by Drink Now (+12.2%) outperforming Take Home (+5%).

Drink Now Driven by Energy. Take Home driven by Water.

Source: Nielsen IQ Tot Impulse value and Unit sales MAT & L12W w.e. 24.01.2026

Energy brands are the primary growth engine in Total Impulse, delivering the largest gains in both value and volume.

Coca Cola, Red Bull, Monster, Pepsi, and Lucozade.

Source: Nielsen GTC Total Impulse L12 weeks w.e. 24.01.2026

Listing the Top 20 soft drinks could deliver
an estimated £18.5k per year.

Source: Nielsen ScanTrack | Total Symbols & Independents | Value Sales | Last 12 Weeks | w.e. 25.02.2023

Stocking the Top 20 Sports & Energy SKUs could deliver
£15k per year.

Source: Nielsen ScanTrack | Total Symbols & Independents | Value Sales | Last 12 Weeks | w.e. 25.02.2023