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Single Serve Wet Cat Food has grown significantly in symbols and Independents +£6.4 million and has a 27% Share of Cat and Dog Food Sales.

Felix and Gourmet are the Top 2 brands driving growth in the category.

Source: Circana Market Advantage, Symbols and Independents, Value Sales, 52 w/e 30th September 2023.

Wet Dog Food is the largest segment in symbols and Independents with 28% share of Cat and dog foods sales and has grown over £9.5 million vs. Last year.

Stock a range of Dog Pouch, Cans and Trays to attract a wide range of shoppers to your fixture.

Source: Nielsen ScanTrack | Total Symbols & Independents | Value Sales | Last 12 Weeks | w.e. 25.02.2023

Many pet owners feed dry alongside wet food. Go Cat is the number one Dry Cat brand in symbols and Independents and leading Dry cat growth. In Advanced nutrition dry cat, Purina One is the number one brand in the channel.

In Dry Dog, Bakers is the number One Dry Dog brand and leading growth in the channel.

Source: Circana Market Advantage, Symbols and Independents, Value Sales, 52 w/e 30th September 2023.

Treating in both cat and dog sectors has led to sales increasing over £3.6 million in Symbols and Independents vs. LY Year.

A strong cat and dog treat selection offers retailers a significant opportunity to expand their pet food ranges and drive incremental sales.

Source: Circana, Market Advantage, Symbols and Independents Cat and Dog non main meal, Value Sales 52 w/e 9th September 2023.

Symbols and Independents Top 5 Brands equate to 54% of value sales

Source: Circana Market Advantage, Symbols and Independents, Value Sales, 52 w/e 9th September 2023.

STOCK THE BEST CORE RANGE.

Branded best sellers drive sales as shoppers seek these out time and time again. Make sure you stock products in all the main pet food segments.

HELP THE SHOPPER

To help shoppers find what they want quickly, group the different pet food segments together. Aid standout and navigation with clear brand blocking in the different segments.

MEET THE NEEDS OF PET OWNERS.

Offer breadth to give shoppers choice. Pet parents feed their furry friend’s different types of food such as wet, dry and treats.

PRICE MARKED PACKS

Convenience shoppers want reassurance of clear visible price points. Stock up on the pet food ranges that are available in a PMP format. 8/10 Top Selling lines in Symbols and Independents are in PMP’s.